Small Business Consulting
Boston & Beyond
Small Business Marketing Consultant,
Based just north of Boston and working worldwide,
Marketing Expert Sharron Senter works with small business owners who are committed to
investing in their businesses, as well as with marketing and
business development executives who need support from a marketing
professional that is accountable,
self-directed and sales-focused.
Sharron helps you turn
prospects into customers & Increase Current Customer Sales
schedule a one-on-one small biz marketing consultation
Sharron loves marketing. She's been helping
small business owners increase revenue for the past 20 years. She
started her career as a business journalist for a small town
newspaper. She loved the job despite its lack of financial reward.
She particularly enjoyed spending time interviewing small business
owners to better understand their products and services unique
Sharron brings this deep exploration and inquisitiveness to each of
her clients. She believes that ... at the end of the day, successful small businesses answer their
prospects most pressing question, "What's in it
for me?" Sharron insists that to answer this question effectively requires a
thorough understanding of a business' benefits, as well as its
customers' problems, needs and desires. Therefore, she begins all client
projects with a comprehensive understanding of their customers.
Brand Journalist Bio PDF
"The beauty of technology
allows us to work with all kinds of marketing professionals, even
those not in your own neighborhood, but working from a distance can
present challenges in communication. Not so with Sharron. From the
very first meeting, Sharron exuded confidence and clarity. She was
well organized, prepared and followed up on every aspect of the
project as promised. She brought valuable ideas to the table and her
work was on point. I highly recommend Sharron for your marketing
communications needs." -
Mari Peterson, Project Manager Leader,
Compass Project Partners
What Most Marketing Consultants
Don't Want You
Most marketing consultants have never
concerned themselves with cash flow. They're great at spending your
money and creating expensive, flashy concepts
whereby your message gets lost amongst the flash, but have never put their own money down
to create a return.
Sharron has built two businesses. Her marketing
consulting business, Senter & Associates, and an on-site
computer networking and security company, Visiting Geeks. She sold
the latter after eight years of
ownership. At the time of sale, Visiting Geeks was the second
largest business of its kind north of Boston.
Sharron took Visiting Geeks from zero customers to 3,700+ in
just under four years, and won the Reader's Choice Awards for
Best Computer Store 4 Years in a Row!
Sharron invested in Visiting Geeks to create a
positive return. Her investment included providing start-up funds to
launch the business, as well as managing the business. The return
was twofold -- continuous cash flow during ownership and a final
payout upon sale.
Sharron is highly cash-flow-centric and fully
understands the risks and rewards associated with building and
operating a profitable small business.
What's more, after managing a service-based business for
eight years that included full-time employees, Sharron can strongly
relate to business owners who have employees/contractors, and the associated challenges, responsibilities
and financial obligations that come along with such a business model.
Sharron has wide-ranging expertise
guiding small business owners through the maze of marketing,
advertising, social media and public relations strategies and their
effective implementation. She is a strategic thinker who
helps companies grow their bottom-line and improve profit margins
using the latest marketing technologies to cut costs, while
generating a steady flow of sales leads.
Sharron has more than 20 years hands-on
experience defining product marketing mixes, creating and
implementing inbound and outbound marketing campaigns, as well as
social media content development,
SEO article writing, direct mail and branding.
Sharron's proficiency is generating low-cost sales
leads using persuasive and keyword-rich content to move prospects along the sales pipeline.
IN THE NEWS ...
Sharron Joins Bill Gates, Oprah and Mary Kay Ash
with her infamous Wall Street Journal hedcut. Similar to a
portrait drawing, hedcuts were first invented in 1979 and are now an
American icon. Sharron's hedcut was featured on the front page of the
Wall Street Journal in the July 25 story, "Fashion Emergency: How to
Fix Downside of Low-Rise Pants." She tells readers her intimate
dealings with the challenges of being a low-rise user.
Sharron's marketing advice has been featured in the
San Diego Daily Transcript column, "Get Inside Your Client's
Head," the Albany Times Union story,
"Help Yourself, A Trend Toward Self-Service Leaves Consumers on
Their Own," and inside Inc. Magazine,
"Finding the Right Keyword - Want your company's ad to show
up first on Google? Here's how to do it."
She's also been quoted in Entrepreneur Magazine.
Associates in 2000
The boutique marketing
communications consulting firm continues under its original endeavor
-- helping small businesses grow by executing affordable and sustainable online and offline
marketing, advertising, social media and PR strategies.
Marketing Consultant's Resume
Prior to self-employment,
Sharron worked in the high tech wireless industry as a senior regional marketing communications manager and marketing director for two startups -- Sprint PCS and Omnipoint Communications
(now t-Mobile). She was
instrumental in the first wireless PCS launch in North America,
spearheading the marketing efforts for the Sprint PCS Denver product
She has hands-on experience building brand identity, developing and
implementing advertising and marketing plans, creating partner
marketing programs, writing and producing sales collateral, buying
digital and print media, as well as generating qualified leads for five
sales channels: b-to-b, retail, indirect, telesales and ecommerce.
Sharron has selected and managed advertising and public relations
firms. She has been responsible for increasing revenue by creating
and facilitating customer up-sell and retention programs. She's an
accomplished negotiator, having led multiple advertising and
promotional contract negotiations, many valued over a million
dollars. She has a track record of developing, leading and motivating successful marketing teams.
An expert at sales program development, Sharron is also astute at
increasing brand awareness and expanding brand reach using
traditional media vehicles: broadcast, print and digital, as well
as using non-traditional guerilla marketing techniques.
her career, she has been hands-on with the development and execution of trade shows, seminars, direct mail campaigns, copywriting, sales promotions and advertising plans.
Sharron also worked on the agency side as a senior account
executive for Carlson Communications, a marketing and public
relations firm. She developed client marketing and public relations
plans, generated press coverage for clients and secured speaking opportunities for
client executives. She
worked extensively on client print and direct mail campaigns, and
coordinated all copywriting and art direction.
Sharron honed her versatile writing skills as a business journalist for
The Haverhill Gazette.
First Marketing Gig
Sharron's first marketing gig was working for the second
largest Midas Muffler Franchisee, Wakefield Management Company,
based in Lynnfield, Massachusetts. She was the first-ever marketing
manager for the company; hired specifically to increase revenue for
12 New Hampshire repair shops. It was here when she made her first speech in front of more than 75 people at
the steps of the New Hampshire State House, followed by her first
professional television interview with WMUR Channel 9 News.
She was only 23 at the time.
Sharron served as an adjunct faculty member at Daniel Webster College in Nashua,
New Hampshire, where she taught Strategic Marketing credit courses. She also taught Management and Advertising Principles credit courses at Quinsigamond Community College in Worcester, Massachusetts.
Sharron has a BA in economics, a minor in speech and an MBA.
Sharron has published five small business marketing eBooks, 14 downloadable
special marketing reports and hundreds of marketing articles in
an effort to help small business owners grow their businesses.
Click eBook cover below for more
You'll be taken to the Amazon product information page.
Writer Continued ...
Sharron is the author of the Raining
Revenue™ Small Business Marketing Strategies eBook
series, a collection of low-cost and practical marketing,
advertising and publicity ideas that help small businesses grow.
She is also the creator and editor of
Business Survival, a series of downloadable special marketing
reports that illustrate affordable ways to grow a small business.
Her marketing advice has appeared in hundreds of ezines, newspapers
and magazines, including: Digital-women, Business Know-how
Boston Women's Business.
Sharron maintains an
archive of helpful small business marketing blog posts
on her website. As a copywriter, Sharron's expertise
includes writing sales copy that appeals to and attracts small and
home-based business audiences, as well as copy that generates online
and offline sales leads.
Her intimate knowledge of small businesses
comes from her 15 years of publishing her free
Small Business Survival ezine and fielding frequent communications from
Sharron is a frequent speaker at professional association
conferences, as well as corporate sales meetings. She was a featured presenter at the Massachusetts Dietetic
Association Annual Conference
where she spoke to more than 150 dietitians and nutritionists about
improve one's public image to increase revenue.
Unstructured, fast-paced, results-oriented environments are the
places in which Sharron thrives. She enjoys projects where she
collaborates with experts from various disciplines. She has superior interpersonal
and project management skills.
In her spare time, Sharron enjoys spending time with her two
children, Abby and Max. Generally, the three can be found either on
the ski slopes, basketball court, ball field or body surfing at
Hampton Beach. She is also an avid runner.
Contact Sharron Senter to discuss how she can help you attract more
customers and deepen existing relationships.